Monday, 8 December 2014

Ancillary texts


As a part of my final brief I will need to create two of three ancillary texts as specified below as part of a promotional package for the music video that I have created.

After considering all three ancillary texts I have decided that the two ancillary text that I will create will be a website home page for the band and and a magazine advertisement. I chose these two as I feel that they would be the most effective part of a promotional package, especially when paired with my final product. Next I will carry out research into existing products in order to identify what elements I should include in the products that I create. 

Tuesday, 2 December 2014

Candle flame practise

In a previous post I discussed how I wanted to include a variety of shots in my final product that were more abstract and that added significance to the tone of my overall piece. One of the potential ideas that I wish to include is a flickering flame and smoke, I felt as this would fit well in my final product as flames are able to signify romance and feelings of love which is a part of the narrative for my music video. 

Initially my group and I were unsure of how we wanted the flame look on camera and we were also aware that our choice of lighting had to be appropriate seeing as we wanted the flames to appear bright and vivid but we also needed enough light in order for the smoke to show once the flame had been blown out. 

When filming my group and I struggled with an appropriate location considering that outside was windy and bright and inside filming was not allowed seeing that we were on school site. We decided to line a box with black paper in order to shield the flame from the wind as well as limit the amount of natural day light. I was pleased with the overall outcome as it gave us a feel for the potential challenges we face when filming fire.


When editing we decided to dim the background during the edit in order to make the flame more vibrant. We also decided to reverse the smoke and flame as this made the shot more interesting to watch. 

After completing this small practice task my group and I agreed that we liked the idea of striking a match however we felt that a long and tall candle would look better than the one we originally used in the clip above. 

Monday, 27 October 2014

Begining Production

As I mentioned in my location post it is vital for my final production that I secure the 'summer' shots before the weather changes, due to this my group and I decided to begin filming for our final product before this happened.

My group and went to our location along with our cast members and began filming our 'summer' shots. Although the temperature was extremely cold the sun was shinning which enabled us to get some stunning shots, some leaves on the trees were turning brown and areas of the location looked autumnal however the orange tones paired with the sunlight created the look of sunset rather than sunrise which fitted our theme just as well. The shots we gathered are intended to be a memory of the girl so we aim to add a hazy filter to them during the editing process so I believe that any hints of autumn will be effectively masked. 


Above is preview of one of the practice shots we got during filming, due to Megan's sunglasses I had to be careful and angle my self so  that the camera was not show in the reflection. I feel the shot is able to portray the feeling of a summer season.


Mausi Consent - Reply

Previously I discussed the issue of gaining consent from my chosen artist due to copyright issues. I am pleased to say that a few days after contacting Mausi I received a reply to my request about using the bands music in my final production. Below is the response that I received via their Facebook page.
   

Location

Currently my attention is much more focused on filming the 'summer' scene of my final product as I am aware that the natural summer environment will soon fade seeing as it is already the end of October. My group have acknowledge this, and as a result we have become extremely organized and we have secured actors, location and a scheduled a production date. The whole concept of our final piece revolves around the cross cutting between scenes so it is crucial for us to get those shot completed as soon as possible.

My final product will include two main locations and action taking place during different seasons which will be summer and winter, it is important that my chosen locations are appropriate the season that they are being shot in as well as being able to emphasis the feelings of the characters and the narrative of the story. 



For the winter scenes I felt that it the location should be one that is built up and more urban than rural so I decided that the chosen location should take place in a city centre. Oxford city center is an ideal location for my group and I to shoot as we are all able to get there easily as it is not to far away from where we live, it also provided us with busy roads, a train station and bus stops, street life and built up architectural structures which will give us plenty of filming opportunities. 


This location will help portray the season of winter as well as the emotion of our main character as the location will be mostly grey in color with little greenery on show, especially during the time in which we wish to film. My group and I aim to film at this location before December or during the new year, any later than this would put a strain on our production as we want to make sure we leave plenty of time for editing. Filming early in the day would give us the best opportunity to gain the best shots as it will be fairly busy and bright enough to get clear and detailed images. 


The location for our summer scene should be one that is able to portray the stereotypes of a summer setting such as greenery, grass and wildlife. I felt that Blenheim palace would be an ideal location for my group and I to film as it is accessible as well as beautiful and it will really help create that contrast between the two scenes of my final product. 



This location is extremely open and provides us will all the elements needed to complete our filming such as trees and water. 


Now that I have chosen both locations I will focus beginning production as soon as possible. 

Editing Practice

As my production planning progresses I am aware that editing will play more of a significant role in my final product than when compared with my AS production. When researching existing products I have found that some include a range of editing techniques such as many cross fades and unusual color treatments. I felt that it was important for me to experiment with a range of editing techniques as I am aiming to include them in my final product.
We decided to experiment with colour treatments, cross fades, over exposure and motion blurs. My group and I decided to keep it fairly simple as we did not want to over complicate things during the earlier stages. I feel that this task has benefited all members of my group including my self as it has allowed me to explore and develop a potential style to how we want the edits to look. Appropriate editing will really help my final piece come across in the way I want it as it will help create the contrast between the two locations and the change in seasons as well as providing rich a dynamic visuals that will be appealing to the audience. 

Abstract shots

When researching existing music videos such as the Colbie Claillat 'I Do' video I have found that many use symbolism and metaphors that are fitting to the song and the overall message of the video. My group and I liked the idea of incorporating certain metaphors into our final piece in order to emphasize particular parts of the music and the narrative that will follow. I was also drawn to the idea of including these symbolic images as I feel that it will help add depth to my final product as well as add an interesting dynamic between story line and appealing visuals. Below are some images presenting some potential metaphors that I would like to include in my final product with some explanation.   


Heart shaped locket 
I liked the idea of including an item of jewelry within my final piece as it is an item of significance and many people, especially females often attach a lot of sentiment to items of this nature. I feel having an item of jewelry would be able to play on the feelings on love and emphasize the importance of the male character to the female one. 


Jig saw puzzle

Another concept that I would like to include is puzzle pieces as I feel that they are able to help visualize the coming together of two objects to the audience and symbolize that same notion in relation to my two characters. This would also being able to represent the idea of their being a 'missing piece' which will further emphasize the narrative of my final product. 



Candle flames are able to signify romance and feelings of love. My group and I would like to include this however we are unsure of how we would execute it so we will carryout a short practice task in order to establish the best way to include this in our final product.  



Part of the concept of my final product includes a passing of time, I feel that including images that are time lapsed such as clouds passing and a clock face will help indicate to the audience that time has gone by between the two main settings of video. 



Along with differences in seasons, having the time lapsed images will help the feeling the time has passed come across in an authentic and believable way. 






When including these ideas into my final product ideally I would want them to appear with a cross faded affect or being superimposed on other images such as the main character. I feel this would help them come across more subtle giving a more abstract and interesting look to my final piece. 

Sunday, 26 October 2014

Production dairy

I am aware that in order to secure the flash back scenes of my final product my group and I will have to film fairly soon, considering that we need bright and vibrant colours and the season is soon to change which is likely to prevent us from achieving the desired effect. After further planning into my production, my group and I have chosen and secured the two locations in which we wish to film, we have also decided on who we want our main and side actors to be in the music video. Now that we are organised when it comes to location and actors we are ready to begin our initial filming.

In addition to production planning my group and I have also been testing out various editing techniques so that I feel that once we have filmed we will be ready to start editing in parallel with the further filming the we need to complete. I feel that editing as we go along will be very beneficial to my group as it will allow us to keep on schedule and save time as we will not have masses of editing to once filming is over and this will help us to meet our deadline. Editing as we go along will also help us to see if there are any additional shots that we need or want to add in. 

Saturday, 25 October 2014

Audience research

The video below is able to show how people reacted to the my chosen song choice and what sort of imagery they saw in relation to the music.

Before recording each individual listened to the tack 'sol' by mausi and were then asked to describe what sort of imagery they felt you accompany the sound. I feel that the information gather here will be able to influence are choice of locations and the pace of our edit. 

Thursday, 23 October 2014

Casting

It is important that when casting I choose the

people that will be the most suited as well as do the best job.

For my final production it will include two characters. The video will be following the story of one main character as well as include her memory of the second character. I felt as if the main character of my final production should be one that is female, I felt that a female lead would be more suited to my production as the role and stereotype of love and romance is one that is better related to a female characters. My song choice also features female vocals and although this did not necessarily mean the character had to also be female I felt the having the vocal match the character in some way would help my overall production feel more fluid and whole. 

My group and I agreed that our main character and female lead should be played by Megan, Megan is very comfortable around the camera and has good awareness of were and how she should stand due to her performing arts training. Megan also played the lead in my production and our experience working together as well as her being in my team will help to ensure that we get the outcome that is desired. Appearance wise Megan is also suitable as her hair colour is and complexion is fairly natural which when paired with appropriate costume with help with the switching between scenes. 

For our male supporting actor my group and I decided to cast our friend Joe, alike Megan, Joe has also previously acted in student media production and we felt the his experience would help us be able to work productively and efficiently. Joe's appearance was also suited to my final product as his look lacks mainstream style which is perfect for our independent song. Below is the images of my two chosen actors.

Megan

Joe


When deciding of the costume and the look of the characters, for the summer scenes, we want our characters to be dressed appropriately but still stand out to the audience. I would like to keep Megan with neutral hair and make-up as it will keep the natural and organic feel to the summer scenes. We asked Joe to ensure that he was in light colours which was able to maintain the seasonal feel.

Friday, 10 October 2014

Artist Consent

I am aware that due to the fact that I have chosen to complete the music video brief I am required to ask permission of my chosen artist if I would be able to use their song. My chosen artist is a band called 'Mausi'. Mausi are an independent band and I felt that the best way to contact them was through their official social networking pages including Facebook and twitter. I found their official pages by accessing their website at http://wearemausi.com/. 

Below is the following message that I sent to the band on Facebook.
I sent this message of behalf of my group and I felt that it was direct, consisted and polite. 

Audience Research - Music Video Questionnaire

Before I continued with further production planning I felt that it would be beneficial for me to carry out some audience research in order to find out the views of my peers about existing products.
My group and I created a simple questionnaire consisting of five short questions that allowed for a mixture of open and close answers. By choosing to carry out audience research It was able to help me establish my target audience in relation to gender as when compared the females who completed the questionnaire provided slightly different answers to the males. 
Below is a copy of the questions that I chose to ask.


Each question that I decided to ask was set in order to provide me with the specific information that I needed in order to benefit my final production. Initially I felt that specifying age and gender was relevant as it would help me to establish a demographic and a target audience which could potentially influence the way in I will market final product when paired with my ancillary tasks. All the people asked said that they felt that music videos were very important with in the music industry and most either answered sometimes or often when asked if they regularly watch music videos. Some answers to question three involved reference to song choice, if they enjoyed the song then that would draw them in to the music video. This factor is down to personal taste however my group and I feel that are song choice would appeal to many people who enjoy a mix of music genres. The majority of answers to what appealed to people when watching music videos was focused around the creative aspects of the videos and if it had a interesting narrative then they would be more likely to want to watch it. 

When asking what kept people engaged I found that many responses included reference to appealing visuals and a range of imagery, this finding is very important to my final product as I want to be able to create a product that keeps people's attention and wanting to watch on. In order to prevent people clicking away or becoming bored I will make sure that the visuals are aesthetically pleasing which will help keep peoples concentration throughout the duration of my piece. 
I feel that my music video would appeal to females more that males as when asking about story line more girls felt it important that music videos had one than boys did, this is relevant to my final product as my group and have a narrative and story line to our product. 

Wednesday, 8 October 2014

Lip Sync - Practise Task

After researching some existing products I found that there were reoccurring themes that appear in most music video productions. Many music videos that I have watched feature lip syncing as part of the the product, from this I felt it was appropriate to familiarize my self with this convention by exploring the technical aspects of creating a lip sync video.

Being able to practice lip syncing gave me the opportunity to discover how to achieve as well as execute it in a realistic and professional way. Below is the short clip of our lip syncing attempt.  

By carrying out this short practice I came to conclusion the shooting my whole product with lip syncing would be challenging technically and it could also potentially take the audience away from the creative elements of the product. Instead my group and I disused the possibility of including elements of lip syncing in order to emphasize certain parts of our music video. I am very pleased with the overall out come of the video above and I feel that it has benefited my group and I as we now feel confident that if we wanted to use lip syncing again at any point we would be able to and we would also be able to perfect it to a higher standard.  

Wednesday, 1 October 2014

Production Diary

Currently my group and I are in the pre-production stage and we will soon be entering the stages of early production. Since we created our production pitch we become more confident with our idea and we have also decided on our song choice. In addition to this we have completed the storyboards and completed a scene break down with shot lists, I now feel that we a prepared to begin further planning and we will soon be ready to begin filming. 

We still need to decide on location and actors and once this is complete we will be ready to start our initial filming.

Friday, 26 September 2014

Storyboards - Final Production

Once my group and I felt confident with the idea for our final production I felt that we were able to begin to create a storyboard. The images below show the full story board for my final production however, my group and I are planning to include a variety of abstract shots within the piece and at this time we were unsure of where they would fit best so I decided not to draw them into the storyboards as we are still undecided. The storyboard follows the chronological order of my final production and includes a range of establishing shots as well as the main scenes of my main character. 




Having completed the storyboards will benefit my group and I as it will enable us to visual the desired outcome of the final product. Creating a detailed storyboard also helped my group and I to ensure that we were on the same page and knew exactly what shots we want to achieve when filming. Storyboards are also helpful during the filming process as they help to make sure that we stay on track and achieve what is required.  

Saturday, 20 September 2014

Shot list

Storyboards are a crucial part of any production, however when it comes to drawing them I do not create them shot by shot. Although drawing the storyboards shot by shot would be an effective way to visualize my production I prefer to draw them generally following along the scene and then create a shot list in text in order to show more detail of the shots and angels that I want to include. I find that a scene break down paired with a storyboard and shot list is an effective way to make sure that all shots are able to be planned for. It is also a good way of identifying any gaps as well as providing the opportunity to easily fix/prevent problems showing up in production.

Ø  Shot list
Ø  Insert shots to be inserted as appropriate during the editing process

1.      Traffic and street life
-        WS of moving cars and traffic
LA establishing shot of buildings
-        LA close up of street lights
-        WS of many moving people walking across the street

2.      Establishing main character
-        LS of crowd and movement, character shown emerging from crowd
-        MS of character walking in to shot and walking towards camera
-        Upwards tilt of camera towards the sky

3.      Beginning of initial summer scene
-        From sky downwards tilt in to natural open environment
-        ES shot of scenery (grass/tops of trees)
-        CU of flowers
-        MS of couple sat/laid on grass
-        MS of couple walking together in to shot
-        LA close up of hand holding
-        CU of male facial expression
-        CU of female facial expression
-        SRS

4.      Back to main character in city environment
-        LS of back of character stat on a bench
-        CU on her expression
-        OTS shot to show bracelet

5.      Cross fade into same bracelet shot
-        LS of couple looking into water
CU
-        MS boy giving girl the bracelet
-        CU hugging
-        LS walking together

6.      Back to city environment
-        MS girl moving location
-        CU sign post
-        LS arriving at train station
-        LA shot of girl looking over rails
-        Panning shot following her walking into train station



Monday, 15 September 2014

Scene break down

In order to become more clear with what each scene of my final product is going to include, with my group we planned out a rough break down of each scene. Doing this allowed use each to visuals what needs to be done in order to achieve our desired out come. Working form a scene break also makes it much easier to storyboard and it can also make filming run much smoother as knowing what needs to be done is a massive time saver. 

Ø  Scene break down

1.      Traffic and street life
-        Movement time lapsed
-        (busy movement)
-        Cars driving on the road
-        People walking through the streets
-        Establishing shots in between (street lamp, sign post, traffic lights etc.)

2.      Girl walking towards camera
-        Establish her as main character
-        Tilt camera upwards revealing the sky

-        From sky tilt back down to a new environment beginning initial flash back scene

3.      couple sat/laid on grass (setting scene)
-        Establishing new summer surroundings to the audience

4.      Make clear they are in a romantic relationship shot on the two holding hands and walking together
5.      Close up on them both (happy/laughing)

6.      Cut back to city environment to show girl sat on bench watching people walk by with sad expression
-        Focus on isolation and being alone
-        View her in the distance make her look small and separate

7.      Pulls up sleeve to reveal item of significance (bracelet)
-  close up on bracelet to show it is a significant object   

-        (cut back to the summer location)
8.      Comes out of the shot of the watch and bracelet to reveal that we are back to the summer location ie. Flashback   
-        Showing them together

9.      Being playful
-        Hiding/chasing


10.   Main character moving through crowd
- walking to new location (train station)

11.   Arriving at train station
-        waiting outside looking around
-        walking in to station



Ø  Abstract insert shots
-        Locket being closed
-        Jigsaw pieces coming together
-        Candle being lit and blow out (in reverse)
-        Close up of eye closed to open
-        Time lapse of clouds passing
-        Times lapse of clock face



Saturday, 13 September 2014

Music Video History

In a previous blog post I have spoke about choosing the brief in which I will create a music video for my final product. From this I have began researching a variety of music videos and a part of this research includes music video history. 

The following link showcases a timeline of how music and imagery came together and how they developed over time. 

The time line shows the first example of a illustrated song which was titled 'Little Lost Child'. This can be perceived as one of the first music videos created due to the still images that were shown simultaneously as the music was played to audiences at a live screening. This took place in 1894 and the images were designed to help communicate the story of the original musical piece. This accompaniment was able to provoke emotions within the audience and help create depth whilst introducing an extra element which was new and exciting during this time period. This event arguable inspired other musical and visual parings such as the arrival of the talkies in 1926. These were much more focused on entertaining the audience but still heavily consisted of the visual interpretation of the music. 

This trend still follows in the present day as many music videos are made as a way to show how the music/song could be interpreted. This format is popular as it can allow the audience to connect to the piece further, it may challenge or reinforce the way that they originally felt about the song. 


The arrival of MTV in 1981 gave the music video a brand new platform in which they were the main focus, there was no channel of its kind around and it was able to change the way audience viewed music videos as well as how music video were being made. Music videos soon became just as relevant as their musical counterparts, MTV provided creative freedom for artist and fewer 'rules' that other channels, this soon made music videos rise in popularity. 

When considering my own production I feel that it is important to take in the historical events. Factors such as creativity and interpretation is what made the music video to become so popular and I will take this into consideration when planning my production. 





The Song

As I have disused in previous posts I have decided to make a music video as a part of my final production. After making this choice I felt that I was important to secure a song choice for the future video. Having a genre in mind helped me when creating my initial production pitch however now I feel that selecting a specific song will benefit me as I will be able to focus my ideas more effectively and build them according to my chosen song. 

When trying to choose a song my group and I wanted to make an appropriate choice that would accompany our ideas well. We decided to have a production meeting and mind map ideas and concepts that our song should be able to match. 

After completing this we all felt that we were on the same page and began sampling a range of songs with a similar vibe, eventually we all came to a consensus and agreed a song title 'Sol' by an independent band called Mausi. 

As well as being very enjoyable to listen to, I feel the song is varied in tempo, upbeat and allows for multiple interpretations which is perfect for my production. 

The link below will send you to a sound cloud page were you will be able to listen to our chosen song.
Mausi - Sol
I am aware that permission must be asked before I am able to use any music as part of my final production and this will be my next area of focus. 

Colbie Caillat - I Do (Recreation Task)

The video below shows the final out come for the short clip recreation task that my group and I were set.

We were very pleased with final outcome and feel that the we executed the task well. On completion we decided to obtain some audience feed to help us identify ways in which we could improve for future products. We found that the initial pan at the start was too long and should have ended still on the subject rather that continuing to move past, this continuous movement gave the audience the impression that another subject of importance was going to enter the frame from the right and when this did not happen it slightly distracted the audience from being fully engaged in the video. 

Another area of construct raised was that our framing could have been better in the scene in which the girl is creating the frowning pattern with the yellow flower petals. When filming every this in the frame is important and the large void of empty space to the left of the action showed to be another distraction. 

The most positive aspects of the final products include the scene in which the camera pans through the yellow flowers. It was noted that the this specific scene created a vibrant contrast in colors and kept our clip visually appeal to those who watched. The mix of angles were also able to maintain attention and keep the audience interested through out. 

I feel that I was able to keep the clip similar to the original as well as including our own ideas and trying out different hings such as the final scene of the green post-it note. From this task my group and I were able to get a good feel for where we would like to take our final production and ideas and techniques that we would like to include in it. 

If i were to carry out this task again I would pay more attention to the smaller details and check shots more frequently as this will help to create a more professional product and I will certainly carry this out in future filming.

Next I will continue final production planning and continue with my product research.