Saturday, 13 September 2014

Music Video History

In a previous blog post I have spoke about choosing the brief in which I will create a music video for my final product. From this I have began researching a variety of music videos and a part of this research includes music video history. 

The following link showcases a timeline of how music and imagery came together and how they developed over time. 

The time line shows the first example of a illustrated song which was titled 'Little Lost Child'. This can be perceived as one of the first music videos created due to the still images that were shown simultaneously as the music was played to audiences at a live screening. This took place in 1894 and the images were designed to help communicate the story of the original musical piece. This accompaniment was able to provoke emotions within the audience and help create depth whilst introducing an extra element which was new and exciting during this time period. This event arguable inspired other musical and visual parings such as the arrival of the talkies in 1926. These were much more focused on entertaining the audience but still heavily consisted of the visual interpretation of the music. 

This trend still follows in the present day as many music videos are made as a way to show how the music/song could be interpreted. This format is popular as it can allow the audience to connect to the piece further, it may challenge or reinforce the way that they originally felt about the song. 


The arrival of MTV in 1981 gave the music video a brand new platform in which they were the main focus, there was no channel of its kind around and it was able to change the way audience viewed music videos as well as how music video were being made. Music videos soon became just as relevant as their musical counterparts, MTV provided creative freedom for artist and fewer 'rules' that other channels, this soon made music videos rise in popularity. 

When considering my own production I feel that it is important to take in the historical events. Factors such as creativity and interpretation is what made the music video to become so popular and I will take this into consideration when planning my production. 





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