Deciding on Brief

Before I am able to carry out any stages of further production I must first decide on which media brief I am going to use for my A2 course work. It is important that I choose the correct brief for my self and one that I feel that I can execute to the best of my ability. For this particular course work there are 13 briefs to choose from so I felt that it was important for me to run over each one and read all the details before ruling any out for sure. By doing this I was able to easily sort the briefs into two categories, the categories included one group of briefs that I felt were not right for me and one group of briefs that I felt interested and excited about. By narrowing down my choices in a tactful way I was able to make it easier for my self when it came to choosing the one most suited to my abilities.  

Initially I decided that briefs 11, 12 and 13 were not the best option for me to go for. I felt that these briefs were too specific and that this would place a limit on my creativity.

Other briefs such as the promotional package containing a teaser trailer appealed to me as the main task along with the ancillaries provided a certain element of creativity as well as a interesting focus. However when making my decision I felt that a teaser trailer may be hard to pull off in an effective and dynamic way. I also felt that this brief was similar when compared to my AS brief and I wanted the opportunity to try something different. 

After taking each option into consideration I decided that that first option of making a promotional package including a music video would be the brief most suited to myself and my abilities. 

When analyzing the brief I felt this choice would be able to provide me with creative freedom and a wide choice of options. I also felt comfortable with the ancillaries texts of a magazine advert and a website homepage which helped me to conclude that I would be able to complete this task effectively.  

Now that I am happy with my chosen brief I will now work on creating a pitch for my future product.